SEO Strategy
Our Process
The key to success in this project is in identifying, planning, and coordinating proven strategies and techniques. We will take the lead in doing the research, planning strategies, and coordinating with your resources to ensure ongoing progress towards the project objectives. All of our strategies are built on a foundation of achieving results. We are committed to the quality of our work, the transparency of our process and communicating the results to your business.
Step 1 – Keyword Analysis & Selection
We will conduct extensive research in your field, your competition, and historical search data on the internet to determine keywords that will drive effective traffic to your website. We will consult with you to select and rank this list which will be used to focus our search engine optimization efforts around.
Step 2 – On-Page Optimization
On-page factors can easily influence the search engines just by incorporating keywords into titles, body content, and internal links. While today’s modern search engine algorithms rely heavily on external ranking factors, having the right content is key to driving a target audience to your website.
Step 3 - Linking
Much of the search engine optimization process not only involves on-site factors, but also involves off-site factors as well. The search engines determine your authority on a subject based largely on the websites that link to you. Building quality links is an on-going process that takes time and effort to ensure that the links pointing to your website are coming from trusted sources. The more trusted a source, the more value these links have and thus, the more credibility your website gains. Link popularity has been considered by many as the driving factor behind ranking at the top of the organic search results. Our link building process will be built around directory submissions, social bookmarking, interactive press releases, and article coordination and submissions.
Step 4 – Measure Results
Using Google Analytics, one of the best sources for tracking results, we can measure the success of your website. On a monthly or quarterly basis, we can track the effectiveness of your marketing efforts by tracking where your visitors are coming from, what pages they are visiting, and assist in converting visitors to customers.